Product team reviewing an assortment, documentation and product images in a studio

Use cases / 02 — Product content & Hub

Your products deserve more than a page.

Hub is a content management system built around products. Keep the details, media, documents and history together — then use Forge to make that knowledge useful anywhere.

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The opportunity

One home for the product's whole story.

A generic page CMS starts with a URL. Hub starts with the product and its individual units. That changes how teams manage support material, tell product stories and keep information current across experiences.

Organise around products

Collections, products, variants and individual units provide context for content, history and customer-facing apps.

Publish knowledge where it is needed

Different people need different views: a quick-start guide for the owner, technical files for service and an overview for the business.

Build beyond a fixed template

Forge can turn the same product context into a tailored support tool, documentation finder or internal workflow without replacing the systems you already use.

Picture it in practice

Three stories you could build

Imagine a team managing hundreds of products and thousands of individual units. Here's what that shared product knowledge could become.

Product documentation and manuals illustration

01 / Support

The right manual for the thing you own

A customer has a specific model and revision, but the support site gives them a pile of PDFs to sort through.

The experience

The product experience opens the relevant manual, care guide, parts information and support options. The team manages the content centrally as the product evolves.

Why it matters: People find useful answers without guessing the model or searching an archive.

Product passport and material information illustration

02 / Product transparency

A passport that people can actually use

Materials, origin, repair guidance and end-of-life information live in different departments and documents.

The experience

A tailored product passport presents the approved information for the relevant product or unit, with separate views for consumers and internal teams where appropriate.

Why it matters: Product information is easier to maintain and easier to discover; regulatory compliance still requires your own review.

03 / Aftercare

A safety update that reaches the right people

A team needs to publish guidance for a particular batch, not alarm every customer who bought the product line.

The experience

The product record identifies the affected population. The team publishes a notice and, where contact details and permissions allow, follows up with the relevant owners.

Why it matters: A precise product view makes the response more useful than a generic notice on a website.

Illustrative scenarios, not claims about named customers or live campaigns.

What makes it possible

Product content and app building, connected.

Hub is the desktop home for product information and ongoing administration. Forge adds purpose-built apps for the people who need to see or act on it. It complements commerce, PIM, ERP and CRM rather than claiming to replace every one.

Explore the platform

A digital product passport is an experience you can build here; meeting specific legal or sector requirements remains your responsibility.

Also on SmartLinks

One platform, other ways in.

Physical to digital

Connect the product in someone's hand to its own experience.

Marketing & engagement

Use interactions to build relationships beyond the product page.

Start with the idea. Build the experience.

Explore a starting point or describe the thing your team needs. Forge builds on the SmartLinks platform beneath it.

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