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SmartLinks Forge

Engaging experiences, with the CMS and CRM already built in.

The only platform where competitions, quizzes, loyalty and campaigns come with content and customer relationships included — build quickly, run securely.

Start building Explore marketing & engagement
Marketing & engagement

Two ways to begin

Where does your experience start?

Start with a public website or with an experience tied to a product. You can build either in Forge, on the same SmartLinks foundation.

A technician using a connected product experience beside a piece of equipment

01 / Product experiences

Give every product a life beyond the sale.

Create registration, support, warranty or engagement experiences that open from a scan, a tap or a link, connected to the product and its owner.

Explore product experiences
A florist's public website showing products from her business

02 / Business websites

Websites with a business behind them.

Create a distinctive public site with product content, enquiries and customer relationships connected behind its pages.

Explore business websites

One platform, many applications

Start where your business needs you.

Forge builds public sites as well as customer, team and product experiences. They can share the same foundation for people, products, data and permissions. A scan is one way in, not the whole story.

Explore the platform
Built in Forge

Business websites

Public pages · product content · enquiries

Customer engagement

Campaigns · games · competitions · fan experiences

Business workspaces

Product content · operations · partners

Digital product passports

Materials · provenance · repair guidance

Workforce & field apps

QR/NFC scans · RFID on supported devices · jobs

AI experiences

Assistants · recommendations · content

And the bespoke applications your business needs.
Shared foundation · products & people · custom records · access · server functions · integrations

What people build on it

Five ways in. One platform underneath.

Start with a product, its content, a campaign, a public website or an integration. Forge builds each on the same SmartLinks foundation, so the work can connect as your business grows.

01

Marketing & engagement

Campaigns with a real platform behind them.

Competitions, quizzes, votes, spin-to-win, fan engagement — entered from a social post, an email link, a TikTok, or a scan. Every entry lands in your own CRM, ready to segment, journey and message across email, SMS and WhatsApp. No bolt-on contest tool, no exported spreadsheet.

  • Competitions & quizzes
  • Fan & community engagement
  • Loyalty & rewards
Explore this use case
02

Physical to digital

Every product gets a digital life.

Scan a QR code, tap an NFC tag, read an RFID label — the physical thing opens a digital experience tied to that exact item. Registration, warranty, service history, authenticity, manuals, loyalty: the product itself becomes the channel.

  • Connected packaging
  • Digital product passports
  • Warranty & servicing
Explore this use case
03

A CMS built for products

Hub: every product you've ever made, managed.

Studio manages the details, content and media around your products. Forge can turn them into a public product website, a support experience or a tool for your team — without duplicating the product editor.

  • Product content at scale
  • Support & documentation
  • Internal product tools
Explore this use case
04

Business websites

Websites with a business behind them.

Build public pages that tell your story and connect to the products, content and enquiries behind it. The site can be tailored to your business while Studio remains the place to manage platform data.

  • Product brand sites
  • Local business websites
  • Support & information sites
Explore this use case
05

Integrations & data flows

Connect the systems you already run.

Describe the flow in plain words — when a product changes, send it here, shaped like this. Forge builds it on the platform's integration layer: server functions, event triggers, field mappings and sealed credentials.

  • Product data feeds
  • Enquiries into your CRM
  • Bespoke system connectors
Explore this use case

Not sure which one you are? Browse the ideas library — an idea can connect more than one.

SmartLinks runs it

Build the experience. Keep the business connected.

Forge gives your brand tailored public pages and product experiences. SmartLinks supplies the shared foundations for products, people, forms, records, permissions and server-side work. Build the parts your visitors see, not a replacement for every system your business already uses.

Your existing CRM, commerce or finance tools can still have their place. What you build does not have to be a disconnected island.

01

Experiences

Portal · Hub · websites · mobile teams

02

Connected context

Products · individual items · people · ownership

03

Data & intelligence

Records · cases · conversations · journeys · AI

04

Execution & exchange

Server functions · events · integrations

Explore the platform

How it works

From a brief to a working experience

01

Describe it in plain words

Describe the website or product experience you need. Bring your brief, photos and brand materials, or start from an idea.

02

An agent that already knows the platform

Forge builds around the SmartLinks capabilities you need: product information, forms, contacts, sign-in and more — without rebuilding the basics.

03

Review it, then release

See what you're building beside the conversation, review changes, test a release, then publish when it's ready.

Marketing, CRM & communications

A full engagement engine, already built in.

Competitions, quizzes, votes, spin-to-win, fan engagement — the campaigns brands usually bolt on as a separate tool. Here they're part of the platform: every entry lands in your own CRM, ready to segment, journey and message. And entry can start anywhere — a social post, an email link, a TikTok, a QR code on pack. The scan is one door, not the whole house.

Most app builders stop at the screen. SmartLinks includes the whole marketing loop behind it: tracking what people do, running journeys, building audiences and messaging them across every channel.

EmailSMSWhatsAppPushWallet passes
  1. 01

    Track

    Every scan, registration, entry, vote and page view is recorded as an interaction against the person and the item.

  2. 02

    Journey

    Journeys react to what people do: welcome a new owner, nudge an unfinished registration, follow up after a service.

  3. 03

    Segment

    Build audiences from real behaviour and product ownership, not just a mailing list.

  4. 04

    Communicate

    Reach each segment on the right channel, with consent and topic preferences respected at send time.

See the templates, Liquid and PDF toolsets

Built for

For the people behind the work

Agencies and partners

Turn a client brief into a distinctive website or a product experience connected to the business behind it.

Learn more

Product businesses

Connect product stories, registration and aftercare to the people who buy and use what you make.

Learn more

Technology teams

Build tailored websites and apps in real code, while using the platform for shared data, permissions and services.

Learn more

One app, many places

Every way your app can show up

The same app meets a customer on their phone, an operator in the console, and a crew member out in the yard — plus a machine-readable version for search engines and AI assistants.

App panel

The app's main panel inside a SmartLinks page.

The public — someone who scanned a product's QR code or tapped its NFC tag and landed in Portal, or someone browsing that product's page in Hub.

Small card

A compact tile that summarises the app with a way in.

The same public audience, browsing rather than arriving.

Full public page

The app's own full screen, not embedded in anything.

The public, a display screen, or anyone following a shared link.

Admin dashboard

The operator's screen for running the app — settings first, administration after.

The people running the app for the brand — not the public.

Sidekick screen

A handheld operator screen inside SmartLinks Sidekick.

Staff on their feet — a warehouse, a venue, a site visit, a delivery round.

Microsoft Teams tab

The app as a tab inside Microsoft Teams, signed in for you.

Staff and teams who work in Microsoft Teams all day: a sales team, field reps, a project team.

Machine-readable content

What search engines and AI assistants are told about the page.

Google, and the AI assistants people now ask instead.

Read the full walkthrough

Ideas library

Thirty starting points, wildly different

Browse them all
Documents & compliance

Digital product passport

Materials, origin, repair and recycling — the regulated story.

Fans & events

Fan connect hub

A scan on the shirt, the can or the programme opens the whole fan world.

Fans & events

Prize draw

Scan to enter, entries capped, a clear closing date and a winner.

Field & service

Field service check

Scan an asset on site and log the inspection against it.

Retail & consumer

Warranty registration

Register the purchase, keep the receipt, track the cover end date.

AI experiences

Product assistant

A chat that answers questions about this exact thing.

Why building here is different

It starts with an idea, not a blank page

Start with a website brief or browse ideas across retail, events, logistics and field work — then make it your own.

Real context, not placeholders

Your product and customer context can power the pages and experiences you build, rather than living in disconnected demos.

History without the jargon

Changes are saved as you work and can be restored. Test what you have built before you release it.

What should you build next?

Tell Forge about your business, your audience and the experience you want to create.

Start building