Fans enjoying a live music event and sharing an experience on a phone

Use cases / 03 — Marketing & engagement

Make the moment matter after the click.

Run an experience worth joining — a competition, quiz, vote, fan moment or loyalty programme — and build a relationship beyond that one interaction. The invitation can arrive from anywhere.

Start building Explore ideas

The opportunity

A campaign is more than an entry form.

A social link, an email, a creator's post or a physical scan can all lead to the same kind of engaging experience. What matters is what happens next: participation, consent, audience insight and a relevant follow-up rather than a disconnected spreadsheet.

Start wherever the audience is

An Instagram story, TikTok link, email, event sign or product tag can be a doorway. The experience doesn't depend on a QR code.

Design the interaction around the idea

Build a branded prize draw, quiz, fan vote, collect-and-unlock journey or something nobody has put in a template yet.

Carry the relationship forward

Track participation, build segments and use journeys and consent-aware communications to stay relevant after the campaign ends.

Picture it in practice

Three stories you could build

Here are three possible briefs, from a short campaign to an ongoing relationship. They illustrate what you could build, not campaigns already delivered for clients.

01 / Campaigns

The prize draw that starts on social

A brand wants to turn attention around a launch into real participation without making people buy or scan anything.

The experience

A link in a post opens a branded entry experience with rules, closing date and consent choices. The team can track entries, choose a winner under its campaign rules and send appropriate follow-ups.

Why it matters: The campaign has a clear participant journey and a useful audience record, not just a one-off form export.

Fan engagement at a music event illustration

02 / Fans

More to do after the show

A music act wants to give fans something richer than another promotional email.

The experience

Fans arrive through an artist's social post, event link or merchandise tag, then vote on an encore, unlock a piece of content or join a community moment. The team sees which interactions resonate.

Why it matters: A moment of attention can become an ongoing connection whether or not anyone scans a tag.

03 / Loyalty

A reason to come back

A consumer brand wants repeat participation, not a series of unrelated prize campaigns.

The experience

People collect progress through purchases, events or eligible interactions, see what they've earned and receive relevant next steps across enabled channels.

Why it matters: Rewards, participation and follow-up sit in a connected journey rather than separate campaign tools.

Illustrative scenarios, not claims about named customers or live campaigns.

What makes it possible

An engagement engine beneath the experience.

Forge shapes the front end while SmartLinks provides interaction tracking, audience tools, journeys and communications. Campaign mechanics and the relationship behind them can live on the same platform.

Explore the platform

Channels such as SMS and WhatsApp need brand-specific setup. Campaign eligibility, consent and prize rules must be reviewed for each market.

Also on SmartLinks

One platform, other ways in.

Physical to digital

Make a product or place a doorway into the experience.

Product content & Hub

Give product stories and aftercare a lasting home.

Start with the idea. Build the experience.

Explore a starting point or describe the thing your team needs. Forge builds on the SmartLinks platform beneath it.

Start building