How it works

Describe the website. See it take shape.

Forge takes a brief to a working public site, with content and customer-facing capabilities connected to SmartLinks from the start.

Start with the business, not a blank template

Choose a website starting point or describe the pages, audience and brand you have in mind. Forge builds a public site from that brief, rather than assuming every project is a scanned-product app.

A site can bring together product pages, a contact form, FAQs and other useful content. The agent should fit the design and story to the business instead of repeating one visual formula.

A workspace for each app

Open a website and it gets its own workspace: the conversation on the left, the real running site on the right. Nothing to install or set up locally.

You can switch the right-hand side from the live app to the code at any time, edit a file directly, and watch the preview update.

Build the experience. SmartLinks runs the machinery.

There is no separate database to provision, sign-in system to assemble or deployment pipeline to wire together. The site can use the identity, data and services already provided by SmartLinks.

Forge can still build server-side workflows and connect to outside systems. Their credentials stay sealed away from the app, and SmartLinks runs the resulting work for you.

An agent that already knows the platform

The agent starts with the SmartLinks platform already understood: products and their details, contacts, forms, sign-in, messaging, records and the built-in AI tools.

That means it leads with a solution rather than reading its way around. It won't rebuild something the platform already provides, and it won't invent a capability that doesn't exist.

Need another system in the loop? It can write server-side code that talks to your ERP, CRM or anything else with an API, with the credentials held in a sealed store rather than in the app.

The website is the front. Studio is where you manage the business.

A product page can show details held in SmartLinks, while the team manages those details in Studio. Enquiry forms can connect visitors to contacts and follow-up on the same platform. The agent does not need to build a second product editor just to add a field such as colour.

Your existing commerce, finance or specialist CRM can still do its own job. SmartLinks is the connected layer behind the website, not a demand to replace everything else.

Real context, not placeholders

Choose one of your own collections and item types, and the preview runs against the real thing. What you see is what a customer or an operator will see.

Test every view

An app doesn't live in one place. Forge lets you load each view the way it actually runs — including the operator admin dashboard inside the genuine signed-in SmartLinks console, so sign-in, navigation and theming behave exactly as they will in production.

History you can undo, publishing without ceremony

Every change is saved automatically as you go, so you can look back through what happened and restore any earlier point — no version-control knowledge required.

When you're happy, send a test version to a real SmartLinks account, check it in context, and publish the finished app without assembling your own release process.

Beyond the website: other ways to build

App panel

The app's main panel inside a SmartLinks page.

Who sees it
The public — someone who scanned a product's QR code or tapped its NFC tag and landed in Portal, or someone browsing that product's page in Hub.
Where it appears
Portal and Hub. Portal is the mobile experience that opens the moment you scan or tap a product — it can wrap the app in a shell with menus, sign-in and back navigation. Hub is the desktop home for every product, where each item has its own page holding its full history. The same app panel runs in both.

Small card

A compact tile that summarises the app with a way in.

Who sees it
The same public audience, browsing rather than arriving.
Where it appears
Side menus, link pages and hub cards, next to other apps' cards.

Full public page

The app's own full screen, not embedded in anything.

Who sees it
The public, a display screen, or anyone following a shared link.
Where it appears
Anywhere on the open web — a phone, a laptop, a wall-mounted display.

Admin dashboard

The operator's screen for running the app — settings first, administration after.

Who sees it
The people running the app for the brand — not the public.
Where it appears
The SmartLinks console on a desktop. This is the surface for desk work; the handheld equivalent is Sidekick.

Sidekick screen

A handheld operator screen inside SmartLinks Sidekick.

Who sees it
Staff on their feet — a warehouse, a venue, a site visit, a delivery round.
Where it appears
The SmartLinks Sidekick mobile app, which is where operational work happens.

Microsoft Teams tab

The app as a tab inside Microsoft Teams, signed in for you.

Who sees it
Staff and teams who work in Microsoft Teams all day: a sales team, field reps, a project team.
Where it appears
Inside Microsoft Teams: in a person's own apps, in a team's channel or in a chat. The same tab opens in Outlook and the Microsoft 365 app.

Machine-readable content

What search engines and AI assistants are told about the page.

Who sees it
Google, and the AI assistants people now ask instead.
Where it appears
In the page's own head and in the crawler-readable content Hub serves.

Ready to make one?

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