Capabilities

Everything your app stands on.Built in, not bolted on.

Forge builds on SmartLinks Cloud, where sign-in, a CRM, content, records, messaging, AI, integrations and hosting already exist. Here is all of it, layer by layer.

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Interfaces

One app, many surfaces, all sharing the same data.

Websites

Server-rendered pages on their own address or your domain, read properly by search engines, AI crawlers and link previews.

Customer portal

The mobile experience a scan or tap opens, with navigation and sign-in. Apps appear inside it as panels.

Cards and embedded apps

Small cards (small, medium, large, with display options) and full app components that other pages embed and that follow their theme.

Display boards and kiosks

Full-screen public views for TVs, kiosks and live leaderboards.

Admin dashboards

Each app's admin screen inside SmartLinks Studio, plus cards on the business's dashboard: "3 new enquiries".

Mobile staff screens

Sidekick screens for phones and handheld scanners, with camera, QR, NFC and RFID, and offline queues.

Brand and language

A semantic theme system (including AI-generated themes) and translations across every surface.

People, sign-in and CRM

Customers, members and staff are already modelled. No login to build.

Customer sign-in

Email and password, magic links, phone codes, Google and WhatsApp. A site can have its own login, with its own users.

Contacts

One record per person, created when they sign in, register or fill in a form, with custom fields. Searchable, shared across your collections.

Members

A members' area is contacts with a level (gold, junior, pending). No separate membership system to run.

Ownership

Claim an item by NFC tap, serial number or code; transfer it to a new owner; share access with others.

Staff accounts

Admin access checked by the platform, with two-step verification by authenticator app.

Scoped visibility

Public, owner and admin tiers on data, with personal fields kept in their own boundary.

Content management

A content system the business edits itself, which any site or app can show.

Structured content

Posts, FAQs, team members, events, anything: queryable records with statuses and visibility, attachable to a product or item.

Headless content

Apps declare their content (FAQ, blog, gallery, pages) so any website can render it, while it's still edited in the app's admin.

Media library

Images, video, audio and documents with permanent addresses: replace a picture once and every page updates. Large resumable uploads and web-ready video.

Product content

Product and item fields with declared schemas, variants, batches, facets and tags.

Templates

A Liquid template library for messages and documents.

Records and data

Useful objects with rules built in, not an empty database.

Records

Any app-specific entity: registrations, inspections, entries, results.

Cases

Work moving to a resolution, with assignment, priority, status and history.

Threads

Conversations and Q&A tied to a person, product or item.

Attestations

Append-only, hash-chained facts (an inspection, a service, a verification), with public, owner and admin tiers.

Bookings

Slots, bookings and allocations for tickets, classes, appointments and hire, with atomic multi-part bookings and availability.

Forms

Managed form definitions and submissions, with schema-driven screens.

Products and items

Collections, products, variants, batches, lots and individual items, each with its own data and history.

Containers and counters

Nested groupings (case, pallet, shipment) with history; atomic numbering and one-per-person claims.

Engagement and loyalty

Know what people do, and reward it.

Interactions

Typed events (scans, votes, entries, registrations) with outcomes. They feed analytics, journeys and loyalty.

Journeys and segments

React to what people do, and build audiences from behaviour and contact fields.

Loyalty

Schemes and earning rules: points are awarded automatically when an interaction happens. Balances, lifetime points and history.

Analytics

Page views, clicks and QR and NFC scans, with dashboards.

Realtime

Screens update the moment data changes; live channels for votes, boards and presence.

Communications

Every channel, with consent built in.

Channels

Email, SMS, WhatsApp, push and wallet passes, or each contact's preferred channel.

One-to-one messages

Transactional sends from an app, a server function or an event.

Campaigns

Multi-channel broadcasts with preview and test sends.

Automatic flows

A booking confirmation or an enquiry alert, with reply-to, cc and bcc, and attachments: calendar invites, files, generated documents.

Consent

Topics, opt-ins and opt-outs, preferences and unsubscribe handling.

QR, NFC and RFID

The physical world as a way in, and a way to work.

Scan or tap to open

A QR code or NFC tap opens exactly the right experience for exactly that item.

Secure NFC

NFC read and write, including NTAG 424 DNA tags for authenticity; tag ranges for manufacturers and partners.

UHF RFID

On supported Android handhelds (built-in, Zebra and TSL readers): mass-scan a shelf or pallet, filter by EPC, and find a tag with a Geiger-counter mode.

On the job

Stock counts, goods in and out, inspections, servicing and ticket scanning, recorded against each item.

Server logic

Real back-end code, without a server to run.

Server functions

App code the platform runs: on a web request (public or admin), on a platform event, on a schedule, or as an agent tool.

Sealed secrets

Credentials for outside services are stored write-only and never reach the browser.

Outbound calls

Call any API, from a fixed address that partners can allow-list.

Isolation

Third-party code can run in an isolated runner, scoped to what it declares.

Test and live

Functions have test and live versions, released with the app.

AI

AI as a platform service, with no keys in the browser.

Chat and assistants

Platform chat, plus assistants grounded in the business's own content and manuals.

Tools

Web search and page reading, document reading, typed data extraction, image generation and editing, PDF creation and form filling, translation.

Voice

Speech to text, text to speech and podcast-style audio.

Agent-ready apps

Apps can expose their own actions to the SmartLinks agent.

Integrations and connectors

Alongside the systems you already run, not instead of them.

Connectors

Apps that know one outside system (a PIM, a content network, a shop platform), installed and versioned like any app.

Data flows

Send data out with deterministic field mappings, on demand or when something changes. Failed records retry on their own. Inbound and scheduled flows are next.

Webhooks and APIs

Server functions receive calls from other systems and verify the caller.

Bring it all in

Forge writes the extraction for any source (an old site, a CMS export, a spreadsheet, an API) and loads it into the cloud.

Hosting and releases

Published, delivered and versioned for you.

Global delivery

Apps and sites on a global network, with server rendering at the edge.

Addresses

An automatic address, a chosen name or your own domain, with certificates handled.

Releases

Immutable, versioned builds through test, beta and live channels. Each business chooses its version; major upgrades are opt-in.

Live preview

See every surface against a real business's data while you build: the portal, cards, admin and mobile screens.

Security and privacy

Guard rails as building blocks.

Checked on the server

Admin writes and visibility tiers are enforced by the platform, not the app.

Approval for the irreversible

When the assistant acts for an admin, sending, deleting, publishing and spending wait for an "Allow", and changes can be undone.

Your obligations

Consent and scoped data are building blocks; your own data handling and legal duties still need review.

How the platform fits together

The layers behind every app, from the scan to the server.

What people build

Websites, games, product passports, warehouse tools and more.

The full reference

Everything on this page and more, as plain Markdown for your docs and AI tools.

Describe it, and Forge builds on all of this

Start with a website, an app for your products or a tool for your team.

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