SmartLinks ForgeBeta
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Where Forge fits

The space between a website template and a codebase to own.

You want a website that is unmistakably yours. You also need the things behind it — content, products, enquiries and customer relationships — to work as one. That is the gap Forge is built for.

Three different starting points

Neither flexibility nor simplicity tells the whole story.

Website platforms

What works

Great for getting a polished site online and editing everyday pages.

What to weigh up

When the site needs a specific product model, customer journey or workflow, you may need add-ons and integrations to make those parts work together.

General AI builders

What works

Freedom to describe and build almost any interface.

What to weigh up

The freedom comes with choices about data, sign-in, hosting and maintenance. A useful first version is not automatically an operating model for the long term.

Forge + SmartLinks

What works

A site tailored to your brand, built on existing product, contact, form, permissions and server-side capabilities.

What to weigh up

Best when your site needs a business behind it. If all you need is a simple brochure or a pixel-by-pixel visual editor, another tool may fit better.

The useful middle

A website that knows more than its own pages.

For visitors

A clear, on-brand site for exploring your business, finding the right product or answer, and getting in touch. Not a generic dashboard disguised as a website.

For your team

Product details managed in Studio; enquiries and contacts connected to the platform; forms, sign-in and workflows when the brief calls for them. The site is the front, not the whole system.

See how Forge works

The honest boundary

Built around your business. Not a replacement for every business tool.

Forge can build public sites and connected experiences on SmartLinks. It is not a full visual design canvas, ecommerce checkout or a replacement for your finance or specialist CRM.

Build something with a business behind it

Bring your brief. Forge can start with the public site and connect the parts that make it useful.

Start building