The opportunity
A good public site should tell your story and help visitors take the next step. When it needs product information, enquiries or ongoing relationships, Forge can build that experience on the same SmartLinks platform rather than making the site an isolated front end.
Start from your brief, audience, brand and materials to shape a multi-page site rather than forcing your story into one template.
Use the product details and media your team manages in Studio, so a public page can reflect the business behind it.
Add forms and contact journeys when they serve the brief, with enquiries connected to SmartLinks instead of stranded in a page builder.
Picture it in practice
Different businesses need different sites. These are illustrative briefs, not sites delivered for named customers.
01 / Local business
A florist wants customers to see the range, understand delivery and make an enquiry for a specific date.
The experience
A tailored site tells the shop's story, shows bouquets with photos and details, and lets a visitor send an order enquiry. The business manages product information in Studio.
Why it matters: Visitors can find a suitable bouquet and start a real conversation without the site pretending to be a full checkout.
02 / Product brand
A maker has a brand story to tell, a product range to explain and retailers who want to get in touch.
The experience
Public pages introduce the range and tell the story behind it. Product pages draw on approved product content, with a route for enquiries and room to connect post-purchase experiences later.
Why it matters: The public story and product information can work together rather than living in separate silos.
03 / Support
Customers searching for care instructions or manuals get a generic list with little guidance.
The experience
A public support area organises guides around products and directs visitors to relevant help. Item-specific or signed-in experiences can be added when the business needs them.
Why it matters: The website becomes a useful doorway to support, not just a place to download a file.
Illustrative scenarios, not claims about named customers or live campaigns.
Also on SmartLinks
Explore a starting point or describe the thing your team needs. Forge builds on the SmartLinks platform beneath it.
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