For product businesses

Every unit you sell or rentdeserves its own app.

Your products leave the building and go quiet. SmartLinks gives each one a digital twin: an identity, an owner, a history and a customer experience that follows it for life.

Start with ready-made apps. When you need something nobody else has, build it with Forge.

One platform, many applications

Start where your business needs you.

Forge builds public sites as well as customer, team and product experiences. They can share the same foundation for people, products, data and permissions. A scan is one way in, not the whole story.

Built in Forge

Business websites

Public pages · product content · enquiries

Customer engagement

Campaigns · games · competitions · fan experiences

Business workspaces

Product content · operations · partners

Digital product passports

Materials · provenance · repair guidance

Workforce & field apps

QR/NFC scans · RFID on supported devices · jobs

AI experiences

Assistants · recommendations · content

And the bespoke applications your business needs.
Shared foundation · products & people · custom records · access · server functions · integrations

Marketing, CRM & communications

A full engagement engine, already built in.

Competitions, quizzes, votes, spin-to-win, fan engagement — the campaigns brands usually bolt on as a separate tool. Here they're part of the platform: every entry lands in your own CRM, ready to segment, journey and message. And entry can start anywhere — a social post, an email link, a TikTok, a QR code on pack. The scan is one door, not the whole house.

Most app builders stop at the screen. SmartLinks includes the whole marketing loop behind it: tracking what people do, running journeys, building audiences and messaging them across every channel.

EmailSMSWhatsAppPushWallet passes
  1. 01

    Track

    Every scan, registration, entry, vote and page view is recorded as an interaction against the person and the item.

  2. 02

    Journey

    Journeys react to what people do: welcome a new owner, nudge an unfinished registration, follow up after a service.

  3. 03

    Segment

    Build audiences from real behaviour and product ownership, not just a mailing list.

  4. 04

    Communicate

    Reach each segment on the right channel, with consent and topic preferences respected at send time.

See the templates, Liquid and PDF toolsets

More than a good-looking app

A service around every product.

A scan can take a customer to their own portal, give a service team the history of that exact unit, and help your business follow up. The experience, product identity and working data all belong to one connected system.

See what the platform can do
01

Experiences

Portal · Hub · websites · mobile teams

02

Connected context

Products · individual items · people · ownership

03

Data & intelligence

Records · cases · conversations · journeys · AI

04

Execution & exchange

Server functions · events · integrations

Ready to go

The apps product businesses ask for first

Registration and warranty

Customers register in one scan, and warranty proof lives on the product itself.

Workforce and servicing

Mobile checks, job records and service history for the exact unit in front of your team.

Rentals and subscriptions

Contract status, usage and handovers attached to each unit instead of held in a spreadsheet.

Customer engagement

Build loyalty, useful follow-ups and support around the relationship with each owner.

Recalls and safety

Reach the actual owners of affected units, not everyone who bought the model.

Digital product passports

Bring materials, origin, care and repair information into a passport people can actually use.

Make your products talk back

Pick an app, point it at your products, and see what your customers see.

Start building